-you can simply sell products that target insecurity
-A rich person is the exact reverse. He doesn’t have to cut costs. This leaves you with only one option, which is targeting his or her *need* for approval. Rich people are just regular people on steroids. They believe they are better than everyone else (they believe this deeply) and simply hide the fact. There is no denying the truth though. They have an absolute *need* to be seen as better than other people. Sometimes it is materialism but for the most part it is attention.
-you sell them a product that gives them more attention
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