Brand

Like religion is manufacturing meaning around something we agreed meant something
its a symbol to please gods

Most powerful brands today, brands as movements

Deliberate deffirantiation

How does it going to be different than anyones elses

Amazon

How this brand can make differance in my life

Connectivity

Wrangler authenticism

Nike athletcism

apple design

amazon convenince

Google answers

show dont tell

People read colours then shapes then letters

How this thing gonna make a diffarnce in sb life