sobota, 23 marca 2019

Colours meaning

YELLOW

Positive
Happiness, Warmth, Optimism, Clarity, Competence, Bright, Sunny, Energy, Joy, Enthusiasm, Enlightenment
Negative
Irresponsible, Unstable, Naive, Caution, Sickness, Childish

RED

Positive
Love, Power, Excitement, Boldness, Youthful, Passion, Energy, Heat, Strength, Desire, Sensuality, Intensity, Speed
Negative
Lust, Anger, Danger, Warning, Reckless, Aggression

ORANGE

Positive
Friendly, Bold, Confidence, Success, Courage, Stimulation, Fascination, Happiness, Creativity, Enthusiasm
Negative
Ignorance, Distrust

GREEN

Positive
Safety, Peace, Growth, Health, Freshness, Environment, Money, Fertility, Healing, Harmony
Negative
Envy, Jealousy, Guilt, Greed

TURQUOISE

Positive
Spiritual, Healing, Protection, Serenity, Introspection
Negative
Envy, Indifference, Selfishness

BLUE

Positive
Strength, Competence, High Quality, Dependable, Trust, Tranquility, Peace, Integrity, Intelligence, Security, Balance, Calm, Safety, Committed
Negative
Corporate, Coldness, Sadness, Seriousness

PINK

Positive
Happy, Healthy, Feminine, Sweet, Playful, Energy, Passionate, Romance
Negative
Weak, Immature

PURPLE

Positive
Creative, Wise, Independent, Authority, Power, Sophisticated, Royalty, Nobility, Ambition, Wealth, Dignity, Mystery, High, Class
Negative
Moodiness, Eccentric

BROWN / TAN

Positive
Rugged, Earth, Outdoors, Longevity, Dependable, Comfort, Strength, Modesty, Independence
Negative
Conservative, Dogmatic, Dull, Laziness, Isolation

GOLD

Positive
Wealth, Wisdom, Valuable, Traditional
Negative
Egotistical, Self-Righteous

SILVER / LIGHT GRAY

Positive
Glamorous, High Tech, Graceful, Sleek, Wisdom, Intellectual, Knowledge, Refined, Neutral
Negative
Indecisive, Dull, Unsettles, Pessimistic

BLACK / DARK GRAY

Positive
Class, Elegance, Formal, Protection, Security, Intelligence, Solid, Power, Mystery, Dominance, Authority, Sophisticated
Negative
Fear, Grief, Death, Gloomy, Unknown, Emptiness, Overwhelm

WHITE

Positive
Goodness, Sincerity, Purity, Balance, Calm, Fresh, Cleanliness, Easy, Innocence, Light
Negative
Isolation, Emptiness

Color has 3 dimensions: hue, value, chroma.


Branding innocent + royalty

  • LIBERATION > THE OUTLAW
  • POWER > THE MAGICIAN
  • MASTERY > THE HERO
  • INTIMACY > THE LOVER
  • ENJOYMENT > THE JESTER
  • BELONGING > THE EVERYMAN
  • SERVICE > THE CAREGIVER
  • CONTROL > THE RULER
  • INNOVATION > THE CREATOR
  • SAFETY > THE INNOCENT
  • UNDERSTANDING > THE SAGE
  • FREEDOM > THE EXPLORER