Architecture

 

How to promote yourself

 

Why steal when you can honor?

Newsletter - Systems Are The New Product

At this point in time, we are in a systems economy.

People don’t want a solution to their problems.

They want your solution to their problems.

• 
  Problem – illustrate a problem associated with the idea and how it impacts people’s lives.
  Goal – desirable goals people want to achieve to overcome the problem.
  Example – a personal experience or tangible example to help people understand.
  Benefit – the benefits of overcoming the problem and achieving the goal.
  Process – a step-by-step process for overcoming the problem and achieving the goal.
  Concept – a word or name that helps make sense of everything above.

Newsletter

Use the BPAS framework.

Big idea – state the idea in the post.
Problem – illustrate a relatable problem based on the big idea.
Amplify – give examples of how that problem impacts people’s lives.
Solution – give steps, lessons, or insights that help solve the problem.

This is the short and sweet way to write a newsletter.

One person biz

 SM - attract

Newsletter - nurture

Product (sell via Newsletter)

Google form - clients

Your name

What are you struggling with right now?

Where do you want to be in 3 months?

Are you willing to commit to the process if we decide to work together?

BIZ: solve your problem and sell the solution

 Health

Wealth 

Relationships

Happiness