At this point in time, we are in a systems economy.
People don’t want a solution to their problems.
They want your solution to their problems.
Problem – illustrate a problem associated with the idea and how it impacts people’s lives.
Goal – desirable goals people want to achieve to overcome the problem.
Example – a personal experience or tangible example to help people understand.
Benefit – the benefits of overcoming the problem and achieving the goal.
Process – a step-by-step process for overcoming the problem and achieving the goal.
Concept – a word or name that helps make sense of everything above.
